Story Behind the Lacoste Crocodile The Lacoste crocodile logo originated with a dead alligator. René Lacoste, the brand’s founder and a tennis star circa 1925, was walking the streets of Boston when he became transfixed by an alligator-skin suitcase in a store window. The French Davis Cup team captain promised he would buy Lacoste the bag if he won an upcoming match. He didn’t win, but the story and his fierce play earned him the nickname “the Crocodile” in the press, which apparently couldn’t keep its reptiles straight.
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Story Behind the Lacoste Crocodile

The Lacoste crocodile logo originated with a dead alligator. René Lacoste, the brand’s founder and a tennis star circa 1925, was walking the streets of Boston when he became transfixed by an alligator-skin suitcase in a store window. The French Davis Cup team captain promised he would buy Lacoste the bag if he won an upcoming match. He didn’t win, but the story and his fierce play earned him the nickname “the Crocodile” in the press, which apparently couldn’t keep its reptiles straight.

“A once in a lifetime accidental design, flawed to success.” Did you know that one of Quicksilvers best selling font for the company for three years, on all products was an accident….. “I was working for Quiksilver as a tee shirt designer.” Said Dean Bradley. “In the building late one night I began to hand-write the company name. Unfortunately in the script I liked most the letters “ver” were horrible. So I went to the font that never let’s me down (Helvetica Neue) and used it at the end, creating a syllable-tempo logo. Quik, Sil, Ver with the “ver” set in type, and the rest in hand.
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“A once in a lifetime accidental design, flawed to success.” Did you know that one of Quicksilvers best selling font for the company for three years, on all products was an accident….. “I was working for Quiksilver as a tee shirt designer.” Said Dean Bradley. “In the building late one night I began to hand-write the company name. Unfortunately in the script I liked most the letters “ver” were horrible. So I went to the font that never let’s me down (Helvetica Neue) and used it at the end, creating a syllable-tempo logo. Quik, Sil, Ver with the “ver” set in type, and the rest in hand.
Zoom

“A once in a lifetime accidental design, flawed to success.”

Did you know that one of Quicksilvers best selling font for the company for three years, on all products was an accident…..

“I was working for Quiksilver as a tee shirt designer.” Said Dean Bradley. “In the building late one night I began to hand-write the company name. Unfortunately in the script I liked most the letters “ver” were horrible. So I went to the font that never let’s me down (Helvetica Neue) and used it at the end, creating a syllable-tempo logo. Quik, Sil, Ver with the “ver” set in type, and the rest in hand.

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